The Foxy Business Hour: Real Talk on Accounting, Strategy & Building Better Businesses

Welcome to The Foxy Business Hour, where LaDonna Garvin and the team at Garvin Accounting Solutions break down the financial strategies, tax tactics, and business insights you actually need—without the fluff.

 

From year-end tax planning and smart budgeting frameworks to nonprofit spotlights and strategic goal-setting, this channel delivers actionable advice for business owners who want clarity, confidence, and control over their finances.

Whether you’re a solopreneur figuring out your first budget or a seasoned business owner looking for year-end moves to maximize deductions, you’ll find straight-shooting, no-BS guidance that makes accounting less painful and more powerful.

 

Subscribe for weekly episodes, quick-hit Foxy Accounting Minutes, and real conversations with entrepreneurs, nonprofit leaders, and industry pros who are making it happen in Florida and beyond.

Your numbers tell a story. Let’s make it a damn good one.

Join Host LaDonna Garvin from Garvin Accounting Solutions, and our guest, Brad Savage from Digital Brainz for a live YouTube webinar focused on one of the biggest threats facing businesses today: preventable IT and cybersecurity risks.

From phishing emails and payment fraud to weak passwords, system vulnerabilities, and poor internal safeguards, many businesses are more exposed than they realize. And the hard truth is this: small and midsize businesses are often the easiest targets.

In this practical, business-focused session, Brad will break down the essential cybersecurity and IT infrastructure strategies that help protect your operations, your financial data, your team, and your customer trust. This is not a technical lecture full of jargon. It is a clear, useful conversation built for business owners and decision-makers who want to reduce risk, avoid costly mistakes, and strengthen their business from the inside out.

During this webinar, you will learn:

How cyber threats commonly target small businesses
What business owners and staff should watch for in emails, links, and attachments
Why password security and multi-factor authentication matter
How better IT habits can help prevent fraud, downtime, and data loss
Where communication systems, vendor processes, and internal controls can create hidden risk
What simple, practical steps you can take now to better protect your business
Whether you already have IT support in place or you are just beginning to think more seriously about cybersecurity, this session will help you spot gaps, ask better questions, and take smarter action.

If your business depends on technology, client information, email, payments, or digital systems — and let’s be honest, that’s all of us now — this webinar is worth your time.

Live YouTube webinar: Tuesday, April 28th
Time: 12:00 PM–2:00 PM
Hosted by: LaDonna Garvin, Garvin Accounting Solutions
Guest speaker: Brad Savage, Digital Brainz

Come join us and learn how to better protect your business before a small IT issue turns into a big business problem.

Join Host LaDonna Garvin from Garvin Accounting Solutions, and our guest, Brad Savage from Digital Brainz for a live YouTube webinar focused on one of the biggest threats facing businesses today: preventable IT and cybersecurity risks.

From phishing emails and payment fraud to weak passwords, system vulnerabilities, and poor internal safeguards, many businesses are more exposed than they realize. And the hard truth is this: small and midsize businesses are often the easiest targets.

In this practical, business-focused session, Brad will break down the essential cybersecurity and IT infrastructure strategies that help protect your operations, your financial data, your team, and your customer trust. This is not a technical lecture full of jargon. It is a clear, useful conversation built for business owners and decision-makers who want to reduce risk, avoid costly mistakes, and strengthen their business from the inside out.

During this webinar, you will learn:

How cyber threats commonly target small businesses
What business owners and staff should watch for in emails, links, and attachments
Why password security and multi-factor authentication matter
How better IT habits can help prevent fraud, downtime, and data loss
Where communication systems, vendor processes, and internal controls can create hidden risk
What simple, practical steps you can take now to better protect your business
Whether you already have IT support in place or you are just beginning to think more seriously about cybersecurity, this session will help you spot gaps, ask better questions, and take smarter action.

If your business depends on technology, client information, email, payments, or digital systems — and let’s be honest, that’s all of us now — this webinar is worth your time.

Live YouTube webinar: Tuesday, April 28th
Time: 12:00 PM–2:00 PM
Hosted by: LaDonna Garvin, Garvin Accounting Solutions
Guest speaker: Brad Savage, Digital Brainz

Come join us and learn how to better protect your business before a small IT issue turns into a big business problem.

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YouTube Video VVVrN3FrWnJPLXJjcUoxSjl5SVo2bzFRLnRnbVVwRnlTNVhj

How to Protect Your Business Through IT: Practical Cybersecurity for Business Owners

Foxy Business Hour April 29, 2026 1:02 am

Foxy Business Hour Live Stream

Foxy Business Hour April 25, 2026 6:53 pm

Small business cybersecurity is no longer optional. In this episode of Foxy Business Hour, Garvin Accounting Solutions talks with Brad Savage of DigitalBrainz about cyber threats, email scams, phishing attacks, fraud prevention, password security, multi-factor authentication, AI tools, and how to protect your business from costly mistakes.

If you are a small business owner, entrepreneur, accounting professional, bookkeeper, office manager, or business leader, this episode is packed with practical insight on how to better protect your systems, financial data, client information, and daily operations.

In this episode, we cover:
• Small business cybersecurity best practices
• Email security and phishing scam prevention
• Password security and password manager tips
• Multi-factor authentication for business
• Accounting controls and fraud prevention
• Invoice fraud and fake vendor payment scams
• AI in business and where to use caution
• Why staff education is critical for data protection

This conversation is a must-watch for anyone who wants to build a safer, smarter business. The reality is simple: scammers are getting more sophisticated, and small businesses are often the easiest targets. That means your cybersecurity strategy, accounting processes, and internal controls need to work together.

👉 Sign up for the upcoming webinar with Brad Savage on April 28:
https://www.garvinaccountingsolutions.com/events/

👉 Learn more about DigitalBrainz:
https://www.digitalbrainz.com/

If you found this episode helpful, make sure to like, subscribe, and share it with another business owner who needs to hear it.

#Cybersecurity #SmallBusiness #Accounting #EmailSecurity #PhishingAwareness #FraudPrevention #ITSecurity #DataProtection #Entrepreneurship #Bookkeeping #BusinessSecurity #FoxyBusinessHour #GarvinAccountingSolutions #DigitalBrainz #SmallBusinessTips

Small business cybersecurity is no longer optional. In this episode of Foxy Business Hour, Garvin Accounting Solutions talks with Brad Savage of DigitalBrainz about cyber threats, email scams, phishing attacks, fraud prevention, password security, multi-factor authentication, AI tools, and how to protect your business from costly mistakes.

If you are a small business owner, entrepreneur, accounting professional, bookkeeper, office manager, or business leader, this episode is packed with practical insight on how to better protect your systems, financial data, client information, and daily operations.

In this episode, we cover:
• Small business cybersecurity best practices
• Email security and phishing scam prevention
• Password security and password manager tips
• Multi-factor authentication for business
• Accounting controls and fraud prevention
• Invoice fraud and fake vendor payment scams
• AI in business and where to use caution
• Why staff education is critical for data protection

This conversation is a must-watch for anyone who wants to build a safer, smarter business. The reality is simple: scammers are getting more sophisticated, and small businesses are often the easiest targets. That means your cybersecurity strategy, accounting processes, and internal controls need to work together.

👉 Sign up for the upcoming webinar with Brad Savage on April 28:
https://www.garvinaccountingsolutions.com/events/

👉 Learn more about DigitalBrainz:
https://www.digitalbrainz.com/

If you found this episode helpful, make sure to like, subscribe, and share it with another business owner who needs to hear it.

#Cybersecurity #SmallBusiness #Accounting #EmailSecurity #PhishingAwareness #FraudPrevention #ITSecurity #DataProtection #Entrepreneurship #Bookkeeping #BusinessSecurity #FoxyBusinessHour #GarvinAccountingSolutions #DigitalBrainz #SmallBusinessTips

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YouTube Video VVVrN3FrWnJPLXJjcUoxSjl5SVo2bzFRLm13Z0M0VWNlTEpn

How to Protect Your Business from Cyber Threats, Email Scams, and Fraud | Foxy Business Hour

Foxy Business Hour April 8, 2026 4:15 pm

Ever wonder what drives accountants to leave cushy corporate gigs and start their own firms? 🦊

In this special episode of Foxy Business Hour, LaDonna Garvin sits down with her business partner Susan to share the real, unfiltered story of how Garvin Accounting Solutions came to be. From Susan's banking days in 1993 (yes, she helped invent the debit card!) to LaDonna's military service and eventual leap into entrepreneurship, this conversation is packed with:

✨ The origin stories you never knew you needed – including citizenship ceremonies, hockey game ejections, and why you DON'T schedule weddings during Alabama football season

📊 Why traditional accounting firms miss the mark – and how Garvin Accounting Solutions flipped the script with revenue-based pricing and true partnership

🎯 The philosophy that sets them apart – education over gatekeeping, ROI over billable hours, and making accounting accessible to businesses of all sizes

💡 Real talk about entrepreneurship – the struggles, the pivots, the "oh crap" moments, and what it takes to build something from scratch

Whether you're a business owner tired of being nickel-and-dimed by your accountant, an entrepreneur looking for a fractional CFO approach without the corporate price tag, or just someone who appreciates a good backstory – this one's for you.

🎤 UPCOMING EVENT: Dinner & Learn – February 25th Join us for an evening of tax knowledge, great food by Just the Taste by Glen, and maybe a little wine to make tax season less painful. We're covering Florida tax changes, key business deductions, and the questions you NEED to ask your tax pro. RSVP at our website!

🦊 Ready to work with accountants who actually care about your success? Visit www.garvinaccountingsolutions.com to learn how we combine corporate-level expertise with personalized service – without the corporate price tag.

📍 Based in Florida | Serving businesses nationwide 📧 Contact us for fractional CFO services, bookkeeping, payroll, and tax strategy

#AccountingWithPurpose #SmallBusinessFinance #FloridaBusiness #FoxyBusinessHour #EntrepreneurJourney #TaxStrategy #FractionalCFO

CHAPTERS: 00:00 Welcome & Introductions 02:00 Susan's Origin Story: From Banking to Accounting 06:00 The Journalism-to-Accounting Pivot 18:00 Moving to Florida & Career Evolution 42:00 The Birth of Garvin Accounting Solutions 48:00 Finding the Perfect Business Partner 56:00 Our Philosophy: Education Over Gatekeeping 1:05:00 Revenue-Based Pricing & True Partnership 1:09:00 What's Next: Podcast, Dinner & Learns, and More

Don't forget to subscribe and hit the notification bell so you never miss an episode of Foxy Business Hour – where we break down business, finance, and entrepreneurship without the BS.

Ever wonder what drives accountants to leave cushy corporate gigs and start their own firms? 🦊

In this special episode of Foxy Business Hour, LaDonna Garvin sits down with her business partner Susan to share the real, unfiltered story of how Garvin Accounting Solutions came to be. From Susan's banking days in 1993 (yes, she helped invent the debit card!) to LaDonna's military service and eventual leap into entrepreneurship, this conversation is packed with:

✨ The origin stories you never knew you needed – including citizenship ceremonies, hockey game ejections, and why you DON'T schedule weddings during Alabama football season

📊 Why traditional accounting firms miss the mark – and how Garvin Accounting Solutions flipped the script with revenue-based pricing and true partnership

🎯 The philosophy that sets them apart – education over gatekeeping, ROI over billable hours, and making accounting accessible to businesses of all sizes

💡 Real talk about entrepreneurship – the struggles, the pivots, the "oh crap" moments, and what it takes to build something from scratch

Whether you're a business owner tired of being nickel-and-dimed by your accountant, an entrepreneur looking for a fractional CFO approach without the corporate price tag, or just someone who appreciates a good backstory – this one's for you.

🎤 UPCOMING EVENT: Dinner & Learn – February 25th Join us for an evening of tax knowledge, great food by Just the Taste by Glen, and maybe a little wine to make tax season less painful. We're covering Florida tax changes, key business deductions, and the questions you NEED to ask your tax pro. RSVP at our website!

🦊 Ready to work with accountants who actually care about your success? Visit www.garvinaccountingsolutions.com to learn how we combine corporate-level expertise with personalized service – without the corporate price tag.

📍 Based in Florida | Serving businesses nationwide 📧 Contact us for fractional CFO services, bookkeeping, payroll, and tax strategy

#AccountingWithPurpose #SmallBusinessFinance #FloridaBusiness #FoxyBusinessHour #EntrepreneurJourney #TaxStrategy #FractionalCFO

CHAPTERS: 00:00 Welcome & Introductions 02:00 Susan's Origin Story: From Banking to Accounting 06:00 The Journalism-to-Accounting Pivot 18:00 Moving to Florida & Career Evolution 42:00 The Birth of Garvin Accounting Solutions 48:00 Finding the Perfect Business Partner 56:00 Our Philosophy: Education Over Gatekeeping 1:05:00 Revenue-Based Pricing & True Partnership 1:09:00 What's Next: Podcast, Dinner & Learns, and More

Don't forget to subscribe and hit the notification bell so you never miss an episode of Foxy Business Hour – where we break down business, finance, and entrepreneurship without the BS.

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YouTube Video VVVrN3FrWnJPLXJjcUoxSjl5SVo2bzFRLjE1UUFIOGczRnA4

From Birmingham to Balance Sheets: The Story Behind Garvin Accounting Solutions | Foxy Business Hour

Foxy Business Hour February 21, 2026 12:15 pm

Why Your Marketing ‘Doesn’t Work’ (and How Geofencing + Funnels Fix It)

The speaker shares his background as an entrepreneur—from giving basketball lessons and hiring teammates, to college side businesses, to starting a marketing company—and introduces a core idea he hears from clients: “my marketing doesn’t work.” Using a marathon analogy, he explains that businesses must support customers throughout the entire buying journey, not just at the moment of purchase. He outlines a marketing funnel approach: top-of-funnel brand awareness (including programmatic tactics like geofencing, billboards, and street marketing), mid-funnel engagement via social platforms like Facebook, Instagram, and LinkedIn, and bottom-of-funnel conversion where many decisions happen on Google search. He argues most companies overinvest at the bottom and underinvest in awareness and consideration.

A large portion of the episode explains geofencing: setting a digital boundary around a physical location to capture device IDs (not personal data) when people enter, then serving ads for up to 90 days across mobile, tablet, websites/apps, pre-roll video, and connected TV/OTT. He contrasts geofencing with geotargeting radius-based ads, emphasizing geofencing’s precision (down to about 10 feet) and its usefulness for targeting competitor locations, retailers, shopping districts, residential communities, apartment complexes, and events. He highlights measuring performance by individual fences and ads, tailoring creative per location, and tracking engagement metrics to optimize budgets.

The speaker also covers traditional and complementary strategies: Google search campaigns focused on high-intent keywords with early optimization and click-through measurement; OTT streaming ads on platforms like Hulu, Peacock, Disney+, and Paramount with exposure and engagement tracking; and Meta (Facebook/Instagram) video-first campaigns and retargeting built from geofenced or website-visitor audiences, including testing call-to-actions and using campaign-specific landing pages (with an example of geofencing the “TY Event” and driving to a hidden event landing page).

For physical retail and product businesses, he describes enhanced attribution through a partnership with Clear Cogs, which integrates with point-of-sale systems to connect ad exposure and store visits to transaction and revenue reporting. He describes an AI-driven dashboard that labels products as “stars” and “dogs” and recommends pairing promotions to improve underperforming items and stabilize revenue over time.

He emphasizes continual optimization—creative swaps, budget reallocations, A/B testing, biweekly reporting, monthly review calls, and 30/60/90-day check-ins—illustrated through a caddying story about making a small change to break a slump. The episode ends with brief client examples: a New York franchise growing from 14 to 20 locations using pre-opening geofencing and rewards signups; University of Tennessee OTT targeting during a major SEC game to promote a nursing graduate program; and YMCA neighborhood/apartment geofencing in the Nashville area to reach family-dense communities. He closes by noting the company is based in Tampa, references an exclusive partnership with Clear Cogs, and shares the trademark message: “target smarter so you can scale faster.”

Why Your Marketing ‘Doesn’t Work’ (and How Geofencing + Funnels Fix It)

The speaker shares his background as an entrepreneur—from giving basketball lessons and hiring teammates, to college side businesses, to starting a marketing company—and introduces a core idea he hears from clients: “my marketing doesn’t work.” Using a marathon analogy, he explains that businesses must support customers throughout the entire buying journey, not just at the moment of purchase. He outlines a marketing funnel approach: top-of-funnel brand awareness (including programmatic tactics like geofencing, billboards, and street marketing), mid-funnel engagement via social platforms like Facebook, Instagram, and LinkedIn, and bottom-of-funnel conversion where many decisions happen on Google search. He argues most companies overinvest at the bottom and underinvest in awareness and consideration.

A large portion of the episode explains geofencing: setting a digital boundary around a physical location to capture device IDs (not personal data) when people enter, then serving ads for up to 90 days across mobile, tablet, websites/apps, pre-roll video, and connected TV/OTT. He contrasts geofencing with geotargeting radius-based ads, emphasizing geofencing’s precision (down to about 10 feet) and its usefulness for targeting competitor locations, retailers, shopping districts, residential communities, apartment complexes, and events. He highlights measuring performance by individual fences and ads, tailoring creative per location, and tracking engagement metrics to optimize budgets.

The speaker also covers traditional and complementary strategies: Google search campaigns focused on high-intent keywords with early optimization and click-through measurement; OTT streaming ads on platforms like Hulu, Peacock, Disney+, and Paramount with exposure and engagement tracking; and Meta (Facebook/Instagram) video-first campaigns and retargeting built from geofenced or website-visitor audiences, including testing call-to-actions and using campaign-specific landing pages (with an example of geofencing the “TY Event” and driving to a hidden event landing page).

For physical retail and product businesses, he describes enhanced attribution through a partnership with Clear Cogs, which integrates with point-of-sale systems to connect ad exposure and store visits to transaction and revenue reporting. He describes an AI-driven dashboard that labels products as “stars” and “dogs” and recommends pairing promotions to improve underperforming items and stabilize revenue over time.

He emphasizes continual optimization—creative swaps, budget reallocations, A/B testing, biweekly reporting, monthly review calls, and 30/60/90-day check-ins—illustrated through a caddying story about making a small change to break a slump. The episode ends with brief client examples: a New York franchise growing from 14 to 20 locations using pre-opening geofencing and rewards signups; University of Tennessee OTT targeting during a major SEC game to promote a nursing graduate program; and YMCA neighborhood/apartment geofencing in the Nashville area to reach family-dense communities. He closes by noting the company is based in Tampa, references an exclusive partnership with Clear Cogs, and shares the trademark message: “target smarter so you can scale faster.”

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YouTube Video VVVrN3FrWnJPLXJjcUoxSjl5SVo2bzFRLnlta2pvU3NyYkQ0

Keegan Zoller-VC Solutions-Geofencing

Foxy Business Hour February 16, 2026 4:30 pm

The Precision Power of Geofencing

Foxy Business Hour February 12, 2026 6:00 pm

The Power of a Simple Change

Foxy Business Hour February 12, 2026 2:15 pm

Is Starbucks Listening to You

Foxy Business Hour February 12, 2026 12:00 pm

Ever Wonder How Ads Follow You Home

Foxy Business Hour February 11, 2026 6:00 pm

Effortless Networking Geofencing Your Next Event!

Foxy Business Hour February 11, 2026 4:00 pm

Embrace Change to Find Success 🎯

Foxy Business Hour February 11, 2026 1:00 pm

Unlocking Advanced Ad Targeting with Device IDs and Geofencing

Foxy Business Hour February 10, 2026 6:30 pm

Be a Better Friend to Your Customers!

Foxy Business Hour February 10, 2026 4:30 pm

🌴 Why Tampa Is the Next Silicon Valley for Entrepreneurs (And Why You Should Care)

When launching a startup, location matters. A lot.

Choose the wrong city, and you'll burn through capital fighting uphill battles. Choose the RIGHT city, and you'll have a collaborative ecosystem that accelerates your growth.

In this clip from our Foxy Business Hour podcast, Keegan Zoller (founder of VC Solutions) explains why he chose Tampa over major metros like Miami, New York City, and Chicago—and why Tampa is rapidly becoming one of the most entrepreneur-friendly cities in America.

THE BIG CITY DILEMMA:

Pros of Major Metros:

Access to capital
Large talent pools
Established infrastructure
Brand recognition
Cons of Major Metros:

Cutthroat competition ("sharks that will eat you alive")
You better know EVERY detail of your business, industry, and market
High costs (rent, salaries, operations)
Difficult to stand out in crowded markets
As Keegan puts it: "If you were to choose a major city like Miami or Chicago or New York City, there is value in that. But there's also sharks out there. They're going to eat you alive if you don't know every single thing there is to know about your business, the industry, the market."

WHY TAMPA?

Keegan asked himself: "What's a city that values entrepreneurship, innovation, and could help me in my journey of growth as a young entrepreneur?"

Tampa checked every box:

1. INNOVATION ECOSYSTEM Tampa has invested heavily in becoming a tech hub. The city actively supports startups, innovation, and entrepreneurship.

2. EMBARK TAMPA A collaborative innovation center hosting 150+ companies focused on proprietary technology. Think of it as a think tank meets co-working space meets startup incubator.

Benefits of Embark: ✅ Access to brilliant entrepreneurs ✅ Collaborative workspace ✅ Cross-company partnerships ✅ Knowledge sharing ✅ New companies spawned from partnerships

As Producer Mike explains: "It's like a think tank, a giant think tank. They all collaborate. Some of the most popular up-and-coming places are based out of places like Embark. You wind up actually developing additional companies out of the partnerships you find there."

3. "THE NEXT SILICON VALLEY" Before COVID, Tampa was being positioned as the next Silicon Valley. Microsoft established operations here. Tech companies continue expanding their presence.

4. YOUNG, AMBITIOUS DEMOGRAPHIC Tampa attracts people under 40 who are:

Starting new careers
Launching businesses
Relocating with young families
Building their futures
Keegan: "I feel like it's a pretty young city—people moving here to start new careers or start a business or move their families while their families are young."

5. QUALITY OF LIFE Everything you need within 20-30 minutes: ⚡ Sports (Lightning hockey, Rays baseball, Bucs football) 🎭 Arts & culture (opera, theater, museums) 🏖️ Beaches and outdoor activities 💼 Business networking events 🍽️ Diverse dining and entertainment

Susan's perspective: "I like Tampa because you can do everything. We can go to a hockey game, baseball game, football game, opera, ballet. And it's all within an hour."

6. FAMILY-FRIENDLY ENVIRONMENT For entrepreneurs planning long-term, Tampa offers a comfortable environment for raising families while building businesses.

7. SUPPORTIVE (NOT CUTTHROAT) CULTURE Unlike major metros where competition can be ruthless, Tampa fosters collaboration. Entrepreneurs help each other succeed rather than trying to destroy competition.

TAMPA'S GROWTH TRAJECTORY:

Susan, who's been in Tampa for years, confirms: "Since I've been here, Tampa has grown a lot. Like it just keeps expanding."

This growth creates opportunities:

Expanding customer bases
Growing talent pools
Infrastructure improvements
Increased investment capital
National recognition
WHY THIS MATTERS FOR YOUR BUSINESS:

Whether you're:

Considering relocation
Launching a startup
Scaling an existing business
Looking for networking opportunities
Tampa offers a unique combination: ✅ Innovation-focused culture ✅ Collaborative ecosystem ✅ Growing market ✅ Quality of life ✅ Access to talent ✅ Lower costs than major metros ✅ Supportive business community

IN THIS CLIP YOU'LL LEARN: ✅ Why Keegan chose Tampa over Miami, NYC, and Chicago ✅ What Embark Tampa is and how it supports startups ✅ Why Tampa is called "the next Silicon Valley" ✅ Tampa's demographic advantages for entrepreneurs ✅ Quality of life benefits (everything within 20-30 min) ✅ The collaborative (not cutthroat) business culture ✅ Why young families and entrepreneurs are flocking to Tampa

🔥 READY TO CONNECT WITH TAMPA'S ENTREPRENEURIAL COMMUNITY?

Join us for our Lunch & Learn with Keegan Zoller on January 27, 2026 | 12:00 PM - 2:00 PM

What You'll Experience: • Learn geo-fencing strategies from Keegan Zoller • Network with Tampa Bay's top business owners • Complimentary lunch (yes, really) • Connect w

🌴 Why Tampa Is the Next Silicon Valley for Entrepreneurs (And Why You Should Care)

When launching a startup, location matters. A lot.

Choose the wrong city, and you'll burn through capital fighting uphill battles. Choose the RIGHT city, and you'll have a collaborative ecosystem that accelerates your growth.

In this clip from our Foxy Business Hour podcast, Keegan Zoller (founder of VC Solutions) explains why he chose Tampa over major metros like Miami, New York City, and Chicago—and why Tampa is rapidly becoming one of the most entrepreneur-friendly cities in America.

THE BIG CITY DILEMMA:

Pros of Major Metros:

Access to capital
Large talent pools
Established infrastructure
Brand recognition
Cons of Major Metros:

Cutthroat competition ("sharks that will eat you alive")
You better know EVERY detail of your business, industry, and market
High costs (rent, salaries, operations)
Difficult to stand out in crowded markets
As Keegan puts it: "If you were to choose a major city like Miami or Chicago or New York City, there is value in that. But there's also sharks out there. They're going to eat you alive if you don't know every single thing there is to know about your business, the industry, the market."

WHY TAMPA?

Keegan asked himself: "What's a city that values entrepreneurship, innovation, and could help me in my journey of growth as a young entrepreneur?"

Tampa checked every box:

1. INNOVATION ECOSYSTEM Tampa has invested heavily in becoming a tech hub. The city actively supports startups, innovation, and entrepreneurship.

2. EMBARK TAMPA A collaborative innovation center hosting 150+ companies focused on proprietary technology. Think of it as a think tank meets co-working space meets startup incubator.

Benefits of Embark: ✅ Access to brilliant entrepreneurs ✅ Collaborative workspace ✅ Cross-company partnerships ✅ Knowledge sharing ✅ New companies spawned from partnerships

As Producer Mike explains: "It's like a think tank, a giant think tank. They all collaborate. Some of the most popular up-and-coming places are based out of places like Embark. You wind up actually developing additional companies out of the partnerships you find there."

3. "THE NEXT SILICON VALLEY" Before COVID, Tampa was being positioned as the next Silicon Valley. Microsoft established operations here. Tech companies continue expanding their presence.

4. YOUNG, AMBITIOUS DEMOGRAPHIC Tampa attracts people under 40 who are:

Starting new careers
Launching businesses
Relocating with young families
Building their futures
Keegan: "I feel like it's a pretty young city—people moving here to start new careers or start a business or move their families while their families are young."

5. QUALITY OF LIFE Everything you need within 20-30 minutes: ⚡ Sports (Lightning hockey, Rays baseball, Bucs football) 🎭 Arts & culture (opera, theater, museums) 🏖️ Beaches and outdoor activities 💼 Business networking events 🍽️ Diverse dining and entertainment

Susan's perspective: "I like Tampa because you can do everything. We can go to a hockey game, baseball game, football game, opera, ballet. And it's all within an hour."

6. FAMILY-FRIENDLY ENVIRONMENT For entrepreneurs planning long-term, Tampa offers a comfortable environment for raising families while building businesses.

7. SUPPORTIVE (NOT CUTTHROAT) CULTURE Unlike major metros where competition can be ruthless, Tampa fosters collaboration. Entrepreneurs help each other succeed rather than trying to destroy competition.

TAMPA'S GROWTH TRAJECTORY:

Susan, who's been in Tampa for years, confirms: "Since I've been here, Tampa has grown a lot. Like it just keeps expanding."

This growth creates opportunities:

Expanding customer bases
Growing talent pools
Infrastructure improvements
Increased investment capital
National recognition
WHY THIS MATTERS FOR YOUR BUSINESS:

Whether you're:

Considering relocation
Launching a startup
Scaling an existing business
Looking for networking opportunities
Tampa offers a unique combination: ✅ Innovation-focused culture ✅ Collaborative ecosystem ✅ Growing market ✅ Quality of life ✅ Access to talent ✅ Lower costs than major metros ✅ Supportive business community

IN THIS CLIP YOU'LL LEARN: ✅ Why Keegan chose Tampa over Miami, NYC, and Chicago ✅ What Embark Tampa is and how it supports startups ✅ Why Tampa is called "the next Silicon Valley" ✅ Tampa's demographic advantages for entrepreneurs ✅ Quality of life benefits (everything within 20-30 min) ✅ The collaborative (not cutthroat) business culture ✅ Why young families and entrepreneurs are flocking to Tampa

🔥 READY TO CONNECT WITH TAMPA'S ENTREPRENEURIAL COMMUNITY?

Join us for our Lunch & Learn with Keegan Zoller on January 27, 2026 | 12:00 PM - 2:00 PM

What You'll Experience: • Learn geo-fencing strategies from Keegan Zoller • Network with Tampa Bay's top business owners • Complimentary lunch (yes, really) • Connect w

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YouTube Video VVVrN3FrWnJPLXJjcUoxSjl5SVo2bzFRLnAzRGRrVnUtVmE4

Why Tampa Is the Next Silicon Valley for Entrepreneurs (And Why You Should Care)

Foxy Business Hour January 23, 2026 5:23 pm

💎 The Little Things Are the BIGGEST Things in Business (And Nobody's Doing Them)

What if the secret to outperforming your competition isn't a revolutionary idea, massive investment, or working 80-hour weeks?

What if it's simply doing the small things that everyone else ignores?

In this powerful clip from our Foxy Business Hour podcast, Keegan Zoller (founder of VC Solutions) and Susan Gaul (founder of Garvin Accounting Solutions) reveal why focusing on "the little things" is the ultimate competitive advantage—whether you're in marketing or managing your finances.

THE BIG MISCONCEPTION: Everybody wants to achieve greatness. So they ask:

"How can I differentiate myself?"
"How can I come up with a bigger idea?"
"How can I grow my business FAST?"
THE TRUTH: The fastest way to differentiate yourself is to do the smallest things consistently.

Why? Because nobody else is doing them.

FROM THE MARKETING PERSPECTIVE (KEEGAN): "I guarantee that if you just do the smallest of things—the littlest of things—that's the BIGGEST thing. Because nobody else does them. No one does the little things. So if you do them, you immediately differentiate yourself. You immediately will grow and start to do better—whether in business or in life."

FROM THE ACCOUNTING PERSPECTIVE (SUSAN): "My entire career is all about the little things. That's accounting. Accounting is all of these little things."

REAL-WORLD APPLICATION: MONTHLY FINANCIAL ANALYSIS

Most businesses treat accounting like a year-end chore. They scramble in December, realize mistakes, and say "I'll do better next year."

The problem? By then it's too late.

The solution? Monthly financial reviews—your business report card.

What Susan's fractional CFO services provide: ✅ Monthly analysis of every expense category

Did you overspend on marketing?
Did you overspend on food, gas, supplies?
Are there hidden costs draining your profit?
✅ Customer acquisition trend analysis

"You got more customers in March than in August. Why?"
What marketing channels worked in March?
What changed in August?
How can you replicate March's success?
✅ Data-driven decision making

Eliminate marketing that doesn't work
Double down on what converts
Catch financial issues BEFORE they become crises
THE CORPORATE ADVANTAGE FOR SMALL BUSINESS: Susan spent years in the corporate world and saw firsthand why big companies dominate: they use sophisticated financial tools and analysis.

Her mission at Garvin Accounting Solutions? Bring corporate-level financial intelligence to small businesses.

"Corporations don't do monthly analysis for shits and giggles. They do it because it MATTERS."

FRACTIONAL CFO SERVICES EXPLAINED: Unlike traditional bookkeeping (recording transactions) or tax prep (filing returns), fractional CFO services provide:

Strategic financial analysis
Monthly performance reviews
Expense optimization
Revenue trend identification
Growth planning based on real data
Think of it as having a Chief Financial Officer on your team—without the six-figure salary.

THE PUZZLE ANALOGY: Susan: "My whole job is a puzzle. Trying to find—why is this piece not going in here? Why doesn't this fit?"

Those little misalignments? They're early warning signs. Catch them monthly, and you prevent disasters. Ignore them until year-end, and you're cleaning up a mess.

WHY THIS MATTERS FOR YOU:

If you're a business owner:

Are you reviewing financials monthly or just at tax time?
Do you know which marketing efforts drive the most customers?
Can you identify expense patterns before they become problems?
If you're an entrepreneur:

Are you sweating the small stuff that nobody else does?
Are you tracking the metrics that matter?
Do you have the financial intelligence to make confident decisions?
IN THIS CLIP YOU'LL LEARN: ✅ Why small, consistent actions beat big flashy moves ✅ The power of monthly financial analysis vs. year-end scrambling ✅ How to identify customer acquisition trends ✅ What fractional CFO services actually do ✅ Why corporations use these tools (and you should too) ✅ The "report card" approach to business finances ✅ Real examples of how little things create big results

🔥 READY TO MASTER THE LITTLE THINGS THAT DRIVE BIG RESULTS?

Join us for our Lunch & Learn on January 27, 2026 | 12:00 PM - 2:00 PM

What You'll Learn: • Keegan Zoller: Geo-fencing and precision marketing strategies • The "little things" that separate thriving businesses from struggling ones • How to implement monthly financial reviews • Data-driven marketing and financial decision-making • Q&A with both Keegan and the Garvin team • Networking with Tampa's top business owners

Event Details: 📅 Date: January 27, 2026 ⏰ Time: 12:00 PM - 2:00 PM 📍 Location: Garvin Accounting Solutions Office 💰 Investment: $20 (includes complimentary lunch + materials)

👉 RESERVE YOUR SPOT NOW: https://www.garvinaccountingsolutions.com/events/

🎧 WATCH FULL

💎 The Little Things Are the BIGGEST Things in Business (And Nobody's Doing Them)

What if the secret to outperforming your competition isn't a revolutionary idea, massive investment, or working 80-hour weeks?

What if it's simply doing the small things that everyone else ignores?

In this powerful clip from our Foxy Business Hour podcast, Keegan Zoller (founder of VC Solutions) and Susan Gaul (founder of Garvin Accounting Solutions) reveal why focusing on "the little things" is the ultimate competitive advantage—whether you're in marketing or managing your finances.

THE BIG MISCONCEPTION: Everybody wants to achieve greatness. So they ask:

"How can I differentiate myself?"
"How can I come up with a bigger idea?"
"How can I grow my business FAST?"
THE TRUTH: The fastest way to differentiate yourself is to do the smallest things consistently.

Why? Because nobody else is doing them.

FROM THE MARKETING PERSPECTIVE (KEEGAN): "I guarantee that if you just do the smallest of things—the littlest of things—that's the BIGGEST thing. Because nobody else does them. No one does the little things. So if you do them, you immediately differentiate yourself. You immediately will grow and start to do better—whether in business or in life."

FROM THE ACCOUNTING PERSPECTIVE (SUSAN): "My entire career is all about the little things. That's accounting. Accounting is all of these little things."

REAL-WORLD APPLICATION: MONTHLY FINANCIAL ANALYSIS

Most businesses treat accounting like a year-end chore. They scramble in December, realize mistakes, and say "I'll do better next year."

The problem? By then it's too late.

The solution? Monthly financial reviews—your business report card.

What Susan's fractional CFO services provide: ✅ Monthly analysis of every expense category

Did you overspend on marketing?
Did you overspend on food, gas, supplies?
Are there hidden costs draining your profit?
✅ Customer acquisition trend analysis

"You got more customers in March than in August. Why?"
What marketing channels worked in March?
What changed in August?
How can you replicate March's success?
✅ Data-driven decision making

Eliminate marketing that doesn't work
Double down on what converts
Catch financial issues BEFORE they become crises
THE CORPORATE ADVANTAGE FOR SMALL BUSINESS: Susan spent years in the corporate world and saw firsthand why big companies dominate: they use sophisticated financial tools and analysis.

Her mission at Garvin Accounting Solutions? Bring corporate-level financial intelligence to small businesses.

"Corporations don't do monthly analysis for shits and giggles. They do it because it MATTERS."

FRACTIONAL CFO SERVICES EXPLAINED: Unlike traditional bookkeeping (recording transactions) or tax prep (filing returns), fractional CFO services provide:

Strategic financial analysis
Monthly performance reviews
Expense optimization
Revenue trend identification
Growth planning based on real data
Think of it as having a Chief Financial Officer on your team—without the six-figure salary.

THE PUZZLE ANALOGY: Susan: "My whole job is a puzzle. Trying to find—why is this piece not going in here? Why doesn't this fit?"

Those little misalignments? They're early warning signs. Catch them monthly, and you prevent disasters. Ignore them until year-end, and you're cleaning up a mess.

WHY THIS MATTERS FOR YOU:

If you're a business owner:

Are you reviewing financials monthly or just at tax time?
Do you know which marketing efforts drive the most customers?
Can you identify expense patterns before they become problems?
If you're an entrepreneur:

Are you sweating the small stuff that nobody else does?
Are you tracking the metrics that matter?
Do you have the financial intelligence to make confident decisions?
IN THIS CLIP YOU'LL LEARN: ✅ Why small, consistent actions beat big flashy moves ✅ The power of monthly financial analysis vs. year-end scrambling ✅ How to identify customer acquisition trends ✅ What fractional CFO services actually do ✅ Why corporations use these tools (and you should too) ✅ The "report card" approach to business finances ✅ Real examples of how little things create big results

🔥 READY TO MASTER THE LITTLE THINGS THAT DRIVE BIG RESULTS?

Join us for our Lunch & Learn on January 27, 2026 | 12:00 PM - 2:00 PM

What You'll Learn: • Keegan Zoller: Geo-fencing and precision marketing strategies • The "little things" that separate thriving businesses from struggling ones • How to implement monthly financial reviews • Data-driven marketing and financial decision-making • Q&A with both Keegan and the Garvin team • Networking with Tampa's top business owners

Event Details: 📅 Date: January 27, 2026 ⏰ Time: 12:00 PM - 2:00 PM 📍 Location: Garvin Accounting Solutions Office 💰 Investment: $20 (includes complimentary lunch + materials)

👉 RESERVE YOUR SPOT NOW: https://www.garvinaccountingsolutions.com/events/

🎧 WATCH FULL

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YouTube Video VVVrN3FrWnJPLXJjcUoxSjl5SVo2bzFRLjZpYWpTMmVNdWp3

The Little Things Are the BIGGEST Things in Business (And Nobodys Doing Them)

Foxy Business Hour January 21, 2026 2:19 pm

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